Blue Ivy, 12, supports mom Beyoncé at iHeartRadio Music Awards 2024 in denim corset and jeans

Looks like Blue Ivy is another “Levii’s Jeans” fan.

Beyoncé and Jay-Z’s 12-year-old daughter, Blue Ivy Carter, looked chic — and very “Cowboy Carter” — in a pale blue denim-on-denim look as she attended the iHeartRadio Music Awards 2024 with her mom Monday night.

While the pre-teen didn’t pose on the red carpet, she was spotted rocking a fitted corset and light-wash jeans as she stood behind her famous mom backstage in a video shared on X (formerly known as Twitter).

Blue Ivy was visible in the background of a video as boxer Hughie Johnston’s wife, Betty, introduced her daughter to Beyoncé. Brian Prahl / SplashNews.com
The tween held a tiny blue purse and a pale blue phone case. Brian Prahl / SplashNews.com
Beyoncé rocked a black leather look on the red carpet. beyonce/Instagram

Blue Ivy — who wore her hair down in soft waves — kept the color theme going down to her phone case and tiny baby blue handbag.

In the clip, she watched her Gianni Versace-clad mother, 42, meet boxer Hughie Johnston’s wife, Betty, and their daughter Sarah, with the pink-clad toddler sweetly showing her Barbie to the “Texas Hold ‘Em” singer.

“I love your doll, what’s her name?” Beyoncé asked, exclaiming, “Oh my goodness, y’all have the same name?”

Beyoncé won the 2024 Innovator Award at the iHeart Radio Music Awards. Chelsea Lauren/Shutterstock
The “Bodyguard” singer showed off her own denim-on-denim look on her website. Beyonce
She sported another Canadian tuxedo while promoting her new album, “Cowboy Carter.” Beyonce/instagram
Blue wore a sophisticated white dress as she joined dad Jay-Z at the 2024 Grammys. Getty Images for The Recording Academy

As for Blue’s denim ‘fit, Beyoncé rocked the same vibe in photos promoting her new album “Cowboy Carter,” with the “Ya Ya” singer donning a long denim coat, a pair of baggy jeans and a tucked-in chambray shirt topped off with a $750 Gladys Stamez denim cowboy hat.


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While the 12-year-old didn’t make an onstage appearance like she did at the Grammys in February, she watched on proudly as the “Single Ladies” singer — who rocked a cowboy-inspired vintage leather ‘fit — accepted the iHeart Radio Innovator Award from Stevie Wonder.

Beyoncé honored the preteen and her 6-year-old twin siblings Rumi and Sir in her acceptance speech, thanking “My three beautiful children, who continue to be my inspiration and my biggest blessing.”

Fingers crossed that we’ll see this mother/daughter duo in matching “denim on denim on denim on denim” soon enough.