Buckingham Palace promotes their strawberry preserve days after Meghan Markle releases line of jam

Is Buckingham Palace shading Meghan Markle?

On Wednesday, Buckingham Palace Shop’s Instagram account shared a video promoting a royal strawberry preserve just days after the Duchess of Sussex unveiled her own jam line.

In the video accompanied by the soothing tones of Mozart, a woman’s hand is shown slathering the jam on a scone, a crumpet, a croissant, and on toast.

Buckingham Palace Shop shared a video of its jam on Instagram. Buckingham Palace Shop/Instagram
The post invited fans to share how they enjoy jam. Buckingham Palace Shop/Instagram

“Our Strawberry Preserve is made using only the finest berries and is delicious served in a variety of ways 🍓,” the caption read. The shop also asked followers to share how they enjoy their jam in the comments.

Some royal followers couldn’t help noticing the suspicious timing.

“Is it just me that loves the subtle shade?😆😎🤠🇬🇧,” wrote one fan while another commented: “Im dying at the timings of this ad😂😂😂😂.”

Some fans questioned the timing of the Palace Shop’s jam launch. Buckingham Palace Shop/Instagram
Markle revealed jars of her jam from her American Riviera Orchard line earlier this month. Delfina Blaquier / Instagram

Another made their allegiance clear, referencing the California area Markle and Prince Harry, 39, now live in with their children, Prince Archie and Princess Lilibet.

“Buckingham Palace over Montecito any day,” noted the Instagram user.

Last March, Markle, 42, announced her new lifestyle brand, American Riviera Orchard, on social media.

The brand will sell jams, jellies, spreads and tableware staples. Instagram/@americanrivieraorchard
The Duchess has been working on the line for the last year. SplashNews.com

An industry source told Page Six that the former working royal had been working on the project for “over a year and it’s all the things that are close to her heart — all the things she’s passionate about.”

A trademark application obtained by Page Six revealed American Riviera Orchard will sell a wide range of home goods including edible treats like jellies, jams and spreads as well as tableware staples such as cutlery, table linens and drinkware. Cookbooks are also covered in the filing.

It’s also set to shill makeup, haircare, fragrances and skincare.

Earlier this month, American Riviera Orchard debuted its first product: jars of fresh jam.


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The line also plans on selling skincare and fragrances. AP
An insider told Page Six that the line encompasses all the things that Markle is “passionate” about. Getty Images

Friends of the Duchess took to social media to share photos of the jelly stamped with the company’s name and logo wrapped in a rustic cloth and a string bow.

Designer Tracy Robbins posted an Instagram Story snap of the jam inside a basket filled with lemons and thanked her pal for sending the gift.

“Thank you for the delicious basket!” Robbins wrote. “I absolutely love this jam so not sure i’m sharing with anyone :).”

A spokesperson for Markle did not reply to Page Six’s request for comment.