Cara Delevingne strips down to her underwear (and shows off her tattoos) for Calvin Klein Pride campaign

Cara Delevingne is kicking off Pride Month with a new fashion campaign.

The model and actress, 31, appears in Calvin Klein’s “This Is Love” ads, which not only has her opening up about love and identity in accompanying behind-the-scenes videos, but also shows the star posing in multiple pairs of underwear.

In the photos, Delevingne can be seen rocking wet hair while wearing Calvin Klein’s classic logo briefs, many with a rainbow theme to promote June as Pride Month, along with coordinating tops — or no top at all.

Cara Delevingne models multiple pairs of briefs in Calvin Klein’s newest set of ads. calvinklein/Instagram
The photos part of the brand’s Pride Month campaign and show Delevingne modeling multiple rainbow-logo undergarments. calvinklein/Instagram
Shots show the 31-year-old posing in sports bras and classic Calvin Klein underwear. calvinklein/Instagram

In one of the shots, she skips a shirt altogether, flexing her muscles and flaunting several of her tattoos. For another picture, she sports a rainbow logo sports bra set, layered with a white button-down.

Another photo has Delevingne putting her toned body on full display as she lounges in a chair, tugging at her sock, while even more pictures show her wearing sheer tights over a cheeky pair of underwear.

A behind-the-scenes video is equally fun, showing the progression of the model’s poses. She’s seen crawling on the floor, whipping her hair around, and staring at the camera in a rainbow-logo sports bra and matching briefs that peek out of her pants.

In one picture, she tugs at her tee while wearing sheer tights. calvinklein/Instagram
The campaign came with multiple behind-the-scenes videos, including one where Delevingne opens up about love. calvinklein/Instagram
“Love, to me, encapsulates everything about life: the good, the bad, the ugly, the beautiful, the magnificent,” she tells the person behind the camera. “Just the highs and the lows, I guess. It teaches you about yourself.” calvinklein/Instagram

In an exclusive video shared with People, Delevingne also discusses how she defines love.

“Love, to me, encapsulates everything about life: the good, the bad, the ugly, the beautiful, the magnificent,” she reveals. “Just the highs and the lows, I guess. It teaches you about yourself.”

The “Carnival Row” star goes on to say that previously, she was “always so scared” to be herself, whereas the youth of today “are so much more who they are and they’re not going to change for anyone.”

“There is so much more freedom to be who you want to be, of course there are still struggles and there is still so much to fight against but I get so inspired by people in the queer community.”

In the same clip, Delevingne opens up a bit about her style, saying she now views clothing as “a tool to express things maybe you can’t say with your voice.”

“My personal style is I don’t really care, slash I do really care, slash whatever I feel that day,” she tells the person behind the camera.

Another music video has Delevingne dancing and lip syncing to “100% Pure Love” by Crystal Waters along with actor Jeremy Pope. calvinklein/Instagram
This isn’t the first time Delevingne has stripped down for Pride Month. In June 2022, she shared photos of herself in a rainbow fishnet top paired with pasties. calvinklein/Instagram

Delevingne isn’t the only one who appears in Calvin Klein’s “This Is Love” campaign. In a fun music video, she shares the spotlight with actor Jeremy Pope, who also appears in his own set of ads.

Along with a handful of models, the two stars playfully dance and lip sync to “100% Pure Love” by Crystal Waters.

This isn’t the first time that Delevingne has stripped down for Pride Month.

In June of 2022, she celebrated with a nearly bare look, posting photos in a rainbow fishnet top and pasties and, in 2021, she designed a Pride-themed collection of activewear for Puma.