Emily Ratajkowski sizzles in swim campaign for Khloé Kardashian’s Good American


Emily Ratajkowski teamed with Khloe Kardashian’s Good American brand on a sizzling swimsuit campaign. Good American

Emily Ratajkowski knows how to make waves with her summer style.

The star kicked off swimsuit season in sizzling fashion on Thursday, starring in the campaign for Good American’s new self-love-inspired swim shop.

She matched her bikini to her faded blue jeans in several shots, sporting the Khloé Kardashian-helmed label’s Always Fits Perfect Fit Bikini Top ($59) and high-rise Always Fits Good Waist Bikini Bottom ($59) — both designed to stretch up or down a size while maintaining a comfortable fit.

The same innovative fabric features in the Always Fits collection’s High-Leg Swimsuit ($129), Demi Bikini Top ($59) and Classic Bikini Bottom ($59), all of which Ratajkowski slipped on for the shoot.


Emily Ratajkowski in a blue bikini and jeans
Good American


Emily Ratajkowski in a pink one-piece
Good American

The 32-year-old model also proved the swimwear styles seamlessly away from the water, showing off equally eye-catching cover-ups like the breathable Mesh Tank Top ($79) and Mesh Twist Maxi Dress ($129) paired with gold jewelry including her famous “divorce rings.”


Emily Ratajkowski in a mesh maxi dress
Good American


Emily Ratajkowski in a yellow bikini
Good American

In true Good American fashion, the shoot also included steamy snaps of Ratajkowski modeling the just-dropped Good Ease Relaxed Jeans ($169) — and nothing else.

She’s far from the only star to ditch her shirt in the brand’s denim, as Kourtney and Khloé Kardashian’s own scantily-clad shoot for the brand was once deemed too risqué for TV.


Emily Ratajkowski topless in jeans
The star went sans shirt while modeling Good American’s signature denim. Good American

Emily Ratajkowski in jean shorts and a bikini top
Good American

Per a press release, the poolside shoot celebrates self-confidence and Ratajkowski’s “fearless spirit.”

“As a woman who juggles motherhood, a career as a model and creative projects, I’ve learned that taking time for yourself is crucial to your happiness and success,” the model said in the release.

Previous star-studded Good American campaigns have featured everyone from WNBA star Angel Reese — who recently modeled the brand’s new Long Inseam denim — to momager Kris Jenner, who posed for an office-themed shoot.


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This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.