Paris Hilton recreates iconic ‘Simple Life’ look in lace-up denim dress

That’s still hot.

Paris Hilton proved that early 2000s style never dies when she rocked an updated version of one of her most iconic looks from “The Simple Life” on Instagram Sunday.

The reality star, 43, shared an ad for The Future Airbrush 360 Self-Tan Mist ($49), her new self-tanner product with Tan Luxe, and, in the clip, she calls on both a past and future “AI Paris” to help her come up with a tagline for the new bronzing spray.

Paris Hilton channeled one of her famous Y2K looks in a new tanning ad. Paris Hilton/Tan Luxe
Hilton starred in “The Simple Life” with BFF Nicole Richie from 2003 to 2007. ©20thCentFox/Courtesy Everett Collection
Past and present Paris chatted about her new tanning spray. Paris Hilton/Tan Luxe

Hilton — who wears a baby blue lace dress and a “Paris” nameplate necklace in the video — invites an AI version of herself to come out of her wardrobe in the clip, and past-life Paris is dressed in a very familiar lace-up denim minidress.

The look was a clever recreation of the denim corset and miniskirt Hilton wore in an “American Gothic”-themed promo shot for her early aughts reality show “The Simple Life,” although the 2024 version is a dress versus a two-piece style.

AI Paris even wears a red rosette choker like she did in the photo, but instead of clutching one of her dogs, she clipped a pink Razr phone to her waistband for some extra Y2K flair.


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The reality star recreated her famous lace-up denim look. Paris Hilton/Tan Luxe
Y2K Paris carried a pink Razr flip phone. Paris Hilton/Tan Luxe
Future Paris wore a tight pink dress. Paris Hilton/Tan Luxe

Along with “Simple Life”-era Paris, a pink minidress-clad future version of the socialite appears in the ad, and the trio of Hiltons chat about the future of tanning.

Fans went crazy over the throwback look, like one who wrote, “This is iconic!!!! Love the Simple Life throwback!!! 😍🔥 “work?” Hahaha 😂💖.”

“i love how the simple life version has her blue eyes popping insanely i’m obsessed” another fan commented, while mom Kathy Hilton commented “👏👏👏👏👏👏❤️❤️❤️❤️❤️.”

The besties became Y2K icons. 20th Century Fox Licensing/Merchandising / Everett Collection
Mom and daughter matched in white dresses in a new Reel Paris posted on Monday. parishilton/Instagram

Along with her new tanning collab, Paris finally revealed her 5-month-old daughter, London, on Instagram last week, sharing some sweet family photos of herself posing with husband Carter Reum, 43, and their 1-year-old son, Phoenix.

She also posted a Reel promoting her new song with Sia, “Fame Won’t Love You,” on Monday, and in the clip, she held London, who is sporting an adorable baby version of Hill House’s white lace Nap Dress ($150).

Perhaps they can twin in double denim looks one day.