When it comes to getting glam, beauty and fashion fixtures don’t exclusively pick products from their own brands.
Whether they’re stocking up on setting powder or concealer, clean beauty company Kosas has emerged as a favorite for celebrity moguls and A-list designers alike — including Gwyneth Paltrow, Hailey Bieber and Rebecca Minkoff.
And right now, during the brand’s Friends and Family Sale, you certainly needn’t be friends with (or family of) an A-lister to save 20% off sitewide.
From foundation spotted on buzzy movie sets to concealer stocked in Hailey Bieber’s bathroom, we’ve rounded up seven celebrity-approved Kosas products to add to your routine before the major markdowns end on October 1.
Bieber and Kate Hudson are hooked on the brand’s buzzy concealer, which both name-checked in their respective Vogue “Beauty Secrets” breakdowns.
“I just love that it’s creamy and hydrating and leaves just this dewy finish on the skin,” the Rhode beauty founder raved of the formula, which she uses for spot concealing in addition to applying along her jawline for a “sculpted look.”
When it comes to mastering her signature glow, Bieber’s beauty arsenal also includes Kosas’ setting powder, which she once applied in a “GRWM” TikTok. The soft, sheer formula is designed to “sweep away shine — not glow.”
Just call it “What Dreams Are Made Of.” Hilary Duff told Mind Body Green she’s “obsessed” with this smooth sunscreen, raving, “It’s so good.”
Another product that’s got big names smitten? The Big Clean Mascara, which Gwyneth Paltrow swiped on in a Vogue video last March.
“It’s thick when you want it to be, but you can also be very subtle with it,” she raved.
When Mandy Moore documented her beauty routine on Instagram Stories in 2021, she included this mousse-like brow gel designed to lend a “feathery” look.
Want to perfect your complexion? Don’t worry, darling — Heba Thorisdottir, the head makeup artist on Olivia Wilde’s buzzy movie, previously told People she used this foundation on Florence Pugh for a dewy “morning look.”
Looking to finish your look with a luxe lip product? While their exact shades have since been discontinued, both Paltrow and Mindy Kaling have cited this formula as a favorite over the years.