Save 30% on the mascara Kyle Richards called a ‘miracle’ — plus more celeb favorites

These mascara markdowns are nothing to bat an eye at.

During Ulta Beauty’s National Lash Day event, over 600 eyelash serums, mascaras and more are marked down to 30% off — including several of Hollywood’s favorite formulas.

Not sure where to start your shopping? Take cues from Kyle Richards, who sang the praises of L’Oréal Paris Voluminous Noir Balm Mascara ($13 $9) during an Amazon livestream last summer.

“Everyone who knows me knows that I only use this mascara,” she said. “It really is just a miracle … I can add to it … throughout the day and it doesn’t get clumpy or anything.”


Voluminous mascara
Ulta Beauty

L’Oréal Paris Voluminous Noir Balm Mascara



L'Oréal mascara with a pink wand
Ulta Beauty

L’Oréal Paris Telescopic Original Washable Mascara


L’Oréal Paris ambassador Kendall Jenner, meanwhile, is partial to the brand’s Telescopic Mascara ($13 $9) — a formula backed by over 2,000 largely positive customer reviews.

“I’m obsessed with how it makes my lashes look,” she once raved to Harper’s Bazaar.

Searching for more supermodel secrets? Brooke Shields once spilled her brow care routine on Instagram, telling a commenter she used Grande Cosmetics’ GrandeLash-MD Lash Enhancing Serum ($125 $88) for her famous arches post-pregnancy.


Grande Cosmetics Lash Serum
Ulta Beauty

Grande Cosmetics GrandeLash-MD Lash Enhancing Serum



It Cosmetics Superhero Mascara
Ulta Beauty

It Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara


And Jennifer Lopez could also find her favorite lash-perfecting potion on major markdown, as It Cosmetics Superhero Mascara ($28 $20) is included in the sweeping sales event.

The “Jenny From the Block” singer swiped some on during her 2022 Vogue “Beauty Secrets” tutorial, dubbing it the “most important” part of her glam routine.

Just be sure to shop swiftly if something catches your eye; with the sale officially ending on Feb. 24, these deals will be gone in a blink.