Selena Gomez matches her all-pink outfit to her blush at Rare Beauty event

She’s pretty in pink.

Selena Gomez launched her latest Rare Beauty product while wearing a very Barbiecore look in New York City Saturday, coordinating her outfit with her shimmery pink blush.

The “Only Murders in the Building” star, 31, rocked a head-to-toe pink ‘fit to celebrate her brand’s new Soft Pinch Luminous Powder Blush ($26), wearing a floral-print silk Versace shirtdress ($2,850) with a pink wool Staud coat ($795) draped around her shoulders.

Gomez coordinated with her event’s color scheme in an all-pink ensemble. Getty Images for Rare Beauty
She covered up in a pink coat by Staud. Getty Images for Rare Beauty
The actress rocked glowing pink blush. GC Images

She kept the pink theme going with her shoes, wearing candy-colored Versace pumps ($895 $439) with bow trim.

The former Disney Channel star wore her hair in a ’60s-inspired ‘do with a deep side part and teased top, accessorizing with sparkling APM Monaco sterling silver and cubic zirconia drop earrings ($163) along with a celestial-themed ring ($223) and a band ring ($145) from the brand.

Of course, Gomez showed off her beauty brand’s newest product — which comes in shades ranging from peach to maroon — on her cheeks, wearing glowing pink Rare Beauty cheek color as she posed with compacts of blush.

Gomez showed off the latest Rare Beauty blush. Getty Images for Rare Beauty
She posed for selfies at the beauty launch Saturday. Getty Images for Rare Beauty
The pop star wore a Versace shirtdress. Getty Images for Rare Beauty

For more Page Six Style …

The product is Rare Beauty’s first foray into powder blush, with Gomez telling WWD it was a long time coming.

“People have been asking for a Rare Beauty powder blush for years, so we thought it was the perfect time to give them what they want,” she told the publication, adding the formula was a mix between Rare Beauty’s liquid blush and its highlighter in terms of pigment and glow.

The “Single Soon” singer went for a totally different vibe in late March as she stepped out in an all-black look, with Gomez wearing a dramatic off-the-shoulder dress with ruffle trim and matching tights and heels to support her “Only Murders in the Building” co-star Steve Martin at the premiere of his documentary.