Stars like Blake Lively can’t stop wearing this plunging one-piece swimsuit – and it’s under $100

Teeny bikinis have their time and place, but when stars are looking for something with just a touch more coverage, they all reach for the same one-piece: Gooseberry Intimates’ So Chic swimsuit ($99).

Available in colors ranging from classic black and blue to more offbeat options like mint green and lavender, the plunging style features a high-cut leg, seriously scooped neckline and a shaping, sculpting fit, making it an ideal pick for an impromptu Instagram shoot.

It’s no surprise, then, that the lingerie line’s signature maillot is a big hit with social media superstars like Kourtney Kardashian, Kendall Jenner, Kaia Gerber and Jennifer Lopez — all of whom own the style in multiple shades.


Gooseberry Intimates

Sydney Sweeney, meanwhile, modeled her sage-colored suit during a stop in Australia in Nov. 2023, and Vanessa Hudgens, who hit the beach in her white version after her wedding to Cole Tucker in Mexico one month later.

The latest celeb to slip into the So Chic? Blake Lively, who sported the coral version while on vacation in Capri in April 2024.

It’s not just the stars who are obsessed; the design’s racked up over 1,200 five-star reviews on Gooseberry Intimates’ website, with one satisfied shopper praising it as “so flattering and comfortable!”


Olivia Munn wearing a swimsuit
Olivia Munn showed off her sage-colored swimsuit by the pool. oliviamunn/Instagram

Kourtney Kardashian wearing a swimsuit
Kourtney Kardashian owns the style in multiple shades. kourtneykardashian/Instagram

“It shapes you perfectly! Honestly better than Skims! And it’s not restricting! Go buy it!” another raved.

Wrote a third, “Beautiful, vibrant color, and luxurious fabric. I have many of this style and keep adding to my collection. Best suit I have worn in a long time.”

And a fifth called it “perfect,” adding, “It is such amazing quality and hugs you in all the right places. I’m never going on vacation without it!”

Below, shop the So Chic in a few more of our favorite colors — and start practicing those selfie angles for the next time you hit the shore.


Gooseberry Intimates So Chic One-Piece Swimsuit
Gooseberry Intimates


Gooseberry Intimates So Chic One-Piece Swimsuit
Gooseberry Intimates


Gooseberry Intimates So Chic One-Piece Swimsuit
Gooseberry Intimates


Gooseberry Intimates So Chic One-Piece Swimsuit
Gooseberry Intimates


Gooseberry Intimates So Chic One-Piece Swimsuit
Gooseberry Intimates


Gooseberry Intimates So Chic One-Piece Swimsuit
Gooseberry Intimates


Gooseberry Intimates So Chic One-Piece Swimsuit
Gooseberry Intimates


Gooseberry Intimates So Chic One-Piece Swimsuit
Gooseberry Intimates


Gooseberry Intimates So Chic One-Piece Swimsuit
Gooseberry Intimates