The DVF Target collection is finally live: Shop the iconic wrap dress for less

It’s not yet a wrap on Diane von Furstenberg’s latest launch.

The fashion fixture’s highly anticipated collaboration with Target hit the site this weekend, featuring over 200 designs — including several takes on her famed wrap dress.

Worn by everyone from Oprah to Katy Perry in the five decades since its inception, DVF’s iconic design now comes in budget-friendly options like the Midi Sea Spots Black Wrap Dress ($50) and colorful Midi Arrow Geo Green Midi Dress ($50).

For a jumpsuit take on the style, there’s also the belted Pink Modern Geo Jumpsuit ($45) — plus a summer-ready Halter Leopard Neutral Jumpsuit ($50) that proves animal print can count as a neutral.

After all, in true Furstenberg fashion, the collection is peppered with prints, from florals like the poppy-printed Knit Midi Dress ($40) to the dotted Jazz Cargo Pants ($38) and soft sunset-hued Slip Dress ($30).

And for those looking to rock the line all over, there’s even underwear — like the Cotton Stretch Geranium Bralette ($25) — and whimsical workout wear like the Zebra Bike Shorts ($25) and matching Racerback Sports Bra ($25).

And if it’s your decor you’re hoping to infuse with Furstenberg’s design sensibilities, you’re in luck; the line also includes home goods ranging from throw blankets to upholstered furniture.


Kelly Rutherford in a yellow dress
Stars like Kelly Rutherford attended the star-studded launch party this month. Joe Schildhorn/BFA.com/Shutterstock

Like most of the design icon’s pieces, the Target collection already has celebrities’ stamps of approval; stars like Kelly Rutherford, Kimora Lee Simons, Olivia Palermo and Brynn Whitfield fêted the launch of the line in NYC earlier this month.

Just be sure to shop fast if you’re hoping to get your hands on some; Target’s designer collaborations are famous for selling out fast.