The meaning behind the ‘60’ on Taylor Swift’s Chiefs jacket at Super Bowl 2024

She was making it count.

While Taylor Swift’s known for repping her lucky number 13 — and, more recently, boyfriend Travis Kelce’s jersey number, 87 — she was rocking a different numeral at Sunday’s 2024 Super Bowl.

The 14-time Grammy winner showed up at Allegiant Stadium in Las Vegas wearing a mostly-black outfit comprised of a Dion Lee corset ($720) and bedazzled Area jeans ($695), but added a pop of Chiefs red with her Wear by Erin Andrews varsity jacket ($130).

The back of the bomber is emblazoned with the number 60, in honor of the team’s first season.

While Lamar Hunt founded the team under a different name — the Dallas Texans — in 1959, it wasn’t until the following year that they began play. And in 1963, the team moved to Kansas City and was renamed the Chiefs.

Taylor Swift added a pop of color to her Super Bowl outfit with a Wear by Erin Andrews jacket featuring a special number. NFL/Twitter
The Kansas City Chiefs’ first season was in 1960 — although at the time, the team was called the Dallas Texans. NFL/Twitter
Unsurprisingly, the $130 style is already sold out. Fanatics
Swift also wore a Stephanie Gottlieb necklace adorned with Travis Kelce’s jersey number. USA TODAY Sports via Reuters Con

It’s not the first time Swift’s tried on a style from sports reporter Erin Andrews’ brand; in October, the songstress attended another of Kelce’s games clad in a Chiefs windbreaker from Wear, and in January, she accessorized with a necklace from Andrews’ BaubleBar collab stamped with the team’s logo at the AFC Championship.

“​​There are so many fun ways to cheer for your team and also look fashionable at the same time,” Andrews told Page Six Style upon the collaboration’s launch last year, calling the jewelry line a “no-brainer.”

Incidentally, Andrews helped play matchmaker for Swift and Kelce, as she’s a longtime friend of the tight end’s. And when the duo began dating last summer, she sent the “Shake It Off” singer a care package of Chiefs merch to help her get dressed for games.

Swift selected a different Wear by Erin Andrews jacket to the Chiefs vs. Broncos game in October. Getty Images
And she repped the Chiefs in a necklace from Andrews’ BaubleBar collaboration at the AFC Championship Game in January. Getty Images

“You can’t be boring when you are around him,” Andrews told us of the fashion-forward football pro. “You’ve got to go for it!”

And while Swift may have been honoring the Chiefs’ debut season with her jacket, she didn’t forget to incorporate nods to Kelce’s jersey number into her look for the big game; both her diamond-studded Stephanie Gottlieb necklace and her Judith Leiber football clutch were adorned with 87s.