Baby, let the games begin.
Taylor Swift looked game day-ready while cheering on Travis Kelce at the Kansas City Chiefs game Sunday, where she matched her signature red lipstick to his team’s merch.
And following her much-discussed appearance — and amid dating rumors surrounding the duo — it seems Eras Tour tees aren’t the only Swift-related styles fans are clamoring to buy right now.
A spokesperson for the NFL’s official e-commerce partner, Fanatics, shared on Monday that Kelce “was one of the top five selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com.” (TMZ was the first to report the soaring sales.)
In addition to the classic Travis Kelce Nike Game Jersey ($130) — similar to one the football star’s mom, Donna Kelce, wore in the suite next to Swift — Fanatics also offers options including a Super Bowl patch-emblazoned version ($150) and a Nike Away Game Jersey in white ($150).
Travis Kelce Nike Game Jersey ($130)
Travis Kelce Nike Super Bowl LVII Patch Away Game Jersey ($150)
But with several styles already sold out, be sure to snap one up fast if you’re planning to add a jersey to your closet — or Eras Tour outfit, for that matter. (What’s more, today only, the site is offering free shipping with the code 24SHIP.)
And while the windbreaker Swift herself sported in the stands isn’t currently available online, her black-and-red New Balance 550 Sneakers ($110) are still in stock at multiple retailers — although if the jersey sales are any indication, they’re sure to sell swiftly.
For his part, Kelce has also been leaning into the romance rumors with his sartorial selections; he arrived at Arrowhead Stadium wearing the KidSuper Studios 1989 Bedroom Painting Denim Jacket ($295) and Pants ($285) on Sunday.
And just a few days before the big game, he was spotted wearing a friendship bracelet that spelled out “Vigilante S—t,” the title of one of Swift’s songs.